Google has everything you need to kickstart a successful digital marketing campaign. Whether you want to improve your SEO rankings or boost rankings instantly with PPC advertising, Google is the perfect place to start your marketing journey.
Besides optimizing your website for search engines like Google, consider making a Google Ads campaign for your business. Formerly known as Google AdWords in Singapore, Google Ads is a leading online advertising platform primarily used for PPC advertising. Advertisers can bid on keywords to display brief advertisements and product listings to users.
Google Ads is one of the most profitable online advertising platforms in the world. It makes so much money that the parent company of Google, Alphabet Inc., has Google Ads as its primary source of revenue of around US$134.8 billion in 2019.
Perhaps Google Ads could also contribute to a large portion of your income, as long as you know how to deliver quality ads and drive traffic to your website. However, before you start boosting sales by uploading effective ads on Google, you need to know the fundamentals of Google Ads management first.
HOW TO EXCEL IN GOOGLE ADS CAMPAIGN MANAGEMENT
Google Ads management refers to the process of managing a campaign for Google Ads. Part of managing a Google Ads campaign includes refining your audience targeting, auditing your budget, updating your keyword list, and optimizing your ads.
If Google Ads management sounds like a lot of work, that’s because it is. The process may be simple, but your workload can be time-consuming, considering how much tasks are at your disposal. Fortunately, you can outsource your Google Ads management services and let a digital marketing agency handle most of your campaign.
However, it is still a good idea to understand the basics and importance of Google Ads management for your business. You will have a high chance of generating leads if you have a better understanding of Google Ads and PPC advertising.
Here are some tips for making the most out of your Google Ads management services.
1. CREATE A HIGH-QUALITY LANDING PAGE
The goal of PPC advertising is to boost sales and earn profits. To do so, you need to gain leads by increasing your conversion rate. Fortunately, one of the best ways to generate leads is by creating a highly effective landing page.
A landing page is a part of a website that provides visitors with quality content in exchange for valuable customer information. For instance, whenever a person clicks on your copy, he or she will visit your landing page. From there, the person can see loads of content, along with a form that they can fill out if they are interested in your business.
Landing pages are a crucial part of your Google Ads management services. After all, your landing page is the very first thing visitors will see once they click on your ads. For that reason, you need to create a quality landing page that will give your audience a brilliant first impression of your business.
Most importantly, your landing page can help you convert visitors into customers. Create a form that visitors can fill out if they become interested in your products or services. Once you earn their trust, you can convert your leads into sales.
Remember to upload SEO-friendly ads on Google, and redirect visitors to your landing page so you can gain leads and drive more traffic to your website. In the long run, your Google AdWords campaign in Singapore will help you boost sales by generating leads with the help of a highly effective landing page.
2. SET YOUR GOALS AND BUDGET
Generating leads is not the only way to succeed when it comes to Google Ads management. You can increase your level of customer engagement, draw more traffic, get more calls from potential customers, or raise brand awareness to gain exposure.
Fortunately, Google AdWords is scalable, meaning you have loads of opportunities to reach your goals. You can adjust your strategies anytime if you wish to set different goals. The best part is that Google AdWords is cost-effective too. You can spend hundreds or thousands of dollars, and you will still generate leads in a short time, regardless of your budget.
Nonetheless, setting your goals and budget plan ahead of time is a great way to make the most out of your Google AdWords campaign. By defining your goals and creating a budget plan early on, you can come up with efficient PPC advertising strategies and think of the best approach for your business model on Google.
3. REFRESH YOUR KEYWORD LIST
Same with Google’s search engine algorithms, consumer behaviour continues to evolve as time progresses. For instance, some high-ranking keywords for your business last year may not be the same today. That means you have to review your keyword list, in case your Google AdWords campaign is not benefiting from your current keywords.
For example, instead of using the keyword “mobile phone” for your ads, try switching to “smartphone”. Most users on Google might be using the term “smartphone” more frequently, so it is probably for the best to refresh your keyword list altogether and improve the efficiency of your Google Ads management services.
Google AdWords or Google Ads may be one of the most effective online advertising platforms. But to make it work for your businesses, you need to learn how to use it for PPC advertising.
Fortunately, with the help of a few tips mentioned earlier, you can create more effective PPC advertising strategies that will make the most out of your Google Ads management services.
To make effective use of Google AdWords, get in touch with a digital marketing agency today.